Seek Refuge Co. is a new streetwear brand for—and by—Muslim women. The line features trendy, edgy designs with younger, fashion-conscious women in mind. The clothing line’s founder, Shazia Ijaz, says she was inspired to start her own label because many other Muslim fashion brands did not match her style, saying, “The modest fashion industry didn’t have anything that was speaking to the fashion-forward and edgy Muslim girl.” And, beyond just filling a style void, Ijaz’s company embraces ethical practices that align with Muslim values: “We’re really aligning our values with our consumers’ Islamic values from end to end.”
